Daryl Scott, founder of VT KnowledgeWorks alumni Attaain, Inc. reports that Attaain has been acquired by Telmar Group, Inc., a leading software company serving the advertising and media industry that has over 10,000 clients in over 85 countries and has staff and offices in major cities around the world. Attaain will continue to be operated as a wholly owned subsidiary of Telmar, and Daryl has assumed the position of Executive Vice President, Chief Digital Officer of the global parent company where he will be responsible for not only Attaain's continued growth, but also for a wide range of other global software and technology initiatives at Telmar. Full details from the press release are below.
Telmar Appoints Daryl Scott to EVP, Chief Digital Officer
A driving force in digital media strategy and overall software product development, Scott will use his leadership skills to align the goals of the technology teams with those of the regional and global operating divisions while facilitating strategic relationships with clients, alliance partners and data and technology suppliers.
In addition to Web-based software development expertise, Scott brings a distinguished history of agency media research management and its relevant perspectives to Telmar. He has worked at Foote, Cone andBelding, Interpublic’s Marschalk, J. Walter Thompson and Young and Rubicam in a variety of leadership roles.
At FCB, he was credited with the creation of FCB Media Planning System (all development, deployment, training & support using proprietary software on desktop PC systems), including: multimedia reach/frequency & frequency distribution system for TV, radio, print, and outdoor advertising. While at FCB, Mr. Scott developed the company’s Advertising Awareness modeling system "AdAware”. As Director, Media Research, Marschalk, he created the Marschalk Media Planning System and at JWT , he was Associate Director Media Research; Media Research Manager, where he developed and maintained vendor relationships, prepared television audience estimates, developed prototypes for the audience measurement of then-emerging media platforms and authored Media Research Bulletins on current media topics.
“Daryl Scott brings to Telmar the media, media research and digital thought leadership necessary to help our clients process, navigate and utilize of all the latest technological developments in media,” said Stanley Federman,
Here's more about the Attaain, Inc. story on Inside VT KnowledgeWorks.
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