Inside VT KnowledgeWorks

Daryl Scott, Founder of Attaain, Appointed to EVP, Chief Digital Officer at Telmar

Daryl Scott, founder of VT KnowledgeWorks alumni Attaain, Inc. reports that Attaain has been acquired by Telmar Group, Inc., a leading software company serving the advertising and media industry that has over 10,000 clients in over 85 countries and has staff and offices in major cities around the world. Attaain will continue to be operated as a wholly owned subsidiary of Telmar, and Daryl has assumed the position of Executive Vice President, Chief Digital Officer of the global parent company where he will be responsible for not only Attaain's continued growth, but also for a wide range of other global software and technology initiatives at Telmar. Full details from the press release are below.

Congratulations, Daryl!

Telmar Appoints Daryl Scott to EVP, Chief Digital Officer

NEW YORK– Telmar Group, a leader in media research, management, and systems development, announced today that it has added Daryl Scott to the Company’s global executive team as EVP, Chief Digital Officer. Scott, most recently president and CEO of Attaain Inc., will be responsible for the continued development of digital planning systems including all forms of digital media including social, search, content, real-time bidding, mobile, and video applications, among others.

A driving force in digital media strategy and overall software product development, Scott will use his leadership skills to align the goals of the technology teams with those of the regional and global operating divisions while facilitating strategic relationships with clients, alliance partners and data and technology suppliers.

In addition to Web-based software development expertise, Scott brings a distinguished history of agency media research management and its relevant perspectives to Telmar. He has worked at Foote, Cone andBelding, Interpublic’s Marschalk, J. Walter Thompson and Young and Rubicam in a variety of leadership roles.

At FCB, he was credited with the creation of FCB Media Planning System (all development, deployment, training & support using proprietary software on desktop PC systems), including: multimedia reach/frequency & frequency distribution system for TV, radio, print, and outdoor advertising. While at FCB, Mr. Scott developed the company’s Advertising Awareness modeling system "AdAware”. As Director, Media Research, Marschalk, he created the Marschalk Media Planning System and at JWT , he was Associate Director Media Research; Media Research Manager, where he developed and maintained vendor relationships, prepared television audience estimates, developed prototypes for the audience measurement of then-emerging media platforms and authored Media Research Bulletins on current media topics.

“Daryl Scott brings to Telmar the media, media research and digital thought leadership necessary to help our clients process, navigate and utilize of all the latest technological developments in media,” said Stanley Federman,

via www.telmar.com

Here's more about the Attaain, Inc. story on Inside VT KnowledgeWorks.

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VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  Programs for Members are divided into two categories according to the evolutionary status of the member company.  Pre-Launch program components are carefully constructed to help market-worthy ventures organize, formulate strategy, obtain outside investment, and launch in an efficient manner.  Enterprise class members benefit from emphasis on strategic support for ongoing growth, continuing intra-preneurship, and professional development for the corporate leader.

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

Industry Research Profiles Help Sales and Marketing Teams - New from AttaainCI

From VT KnowledgeWorks member company Attaain, Inc. on new features for competitive business intelligence and market intelligence Software-as-a-Service (SaaS) AttaainCI:

AttaainCI Industry Profiles help sales and marketing teams perform faster and smarter, open doors and close more deals. Profiles are updated quarterly by First Research and synthesize hundreds of sources into an easy to read format that can be absorbed quickly to better understand a prospect’s or client’s business issues.

The new AttaainCI Industries Research module provides two types of regularly updated profiles:

Industry Profiles
Comprehensive industry profiles covering over 700 Industry sectors. Updated on a quarterly basis, industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships.

State and Province Profiles
State and Province profiles deliver industry and economic insight, employment and real estate trends, and valuable resource links for each of the 50 US States, Washington DC and 10 Canadian Provinces. Profiles are updated at the end of each quarter.

AttaainCI Simplifies the Competitive Intelligence Cycle

In today’s connected world, companies have access to vast amounts of readily available competitive data. Search engines can quickly provide millions of results for practically any search topic.

However, the sheer volume of data available can quickly consume all available resources in trying to identify, filter, extract, summarize and act on this flood of dynamic data on a timely basis.

To compound the problem, competitive and market intelligence obtained today can, and often does, change tomorrow. A meaningful competitive intelligence function is a continuous process of researching, analyzing, extracting, reporting, and acting on information as it changes.

In spite of the vast amount of data available, attempting to manually track this volume of ever changing competitive and market information can be an expensive and resource consuming process, which is why crucial competitive and market information often goes overlooked and underutilized - truly a case of “data overload and information shortage.”

AttaainCI was created to solve this problem. Its proprietary information monitoring technologies can easily identify, track and report on all of the companies, people and markets crucial to success in your various lines of business.

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Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligenceon key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business.

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VT KnowledgeWorks has announced a Global Student Business Concept Challenge, August 29 - September 4, 2010, in Blacksburg and Roanoke, Virginia, USA.  The Challenge celebrates the energy and ingenuity of university students and their important contributions to the future of our global economy.  The name of the winning team, their university name, and their home city will be etched into the base of the VT KnowledgeWorks Global Challenge Trophy as a permanent tribute to their outstanding effort.  The winning team will earn a $25,000 cash prize.

***

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

An iEntrepreneur Needs an iPad

From Anne Giles Clelland:

Daryl Scott - president of Attaain, Inc., developer of competitive intelligence software AttaainCI, and VT KnowledgeWorks member company - not only gave me my first glimpse of an iPad, but, as he is ever-talented at doing, used hardware, software and application savvy to show me a new and better way to solve a specific business problem.

My current system for creating graphics for Handshake 2.0 is to draw a draft on a whiteboard, photograph the draft, then send the photo as an email attachment to graphic artist Kelsey Jade Sarles.  I've marveled at her ability to transform an idea into art.

During a break at the VT KnowledgeWorks Entrepreneurship Summit, Daryl showed me how the iPad could cut two steps from my graphics creation process.  He touched the screen, drew a quick, whiteboard-worthy doodle, then sent it to me as .pdf.  No dry erase marker, no camera-USB-laptop slowdown.

Founder of Internet Databases and developer of FurnishWEB Barry Welch has an iPad.

And so does VT KnowledgeWorks Executive Director Jim Flowers.

In spite of the latest iPad usability study from Jakob Nielsen, I might be an iEntrepreneur who needs an iPad.

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VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  Programs for Members are divided into two categories according to the evolutionary status of the member company.  Pre-Launch program components are carefully constructed to help market-worthy ventures organize, formulate strategy, obtain outside investment, and launch in an efficient manner.  Enterprise class members benefit from emphasis on strategic support for ongoing growth, continuing intra-preneurship, and professional development for the corporate leader.

***

VT KnowledgeWorks has announced a Global Student Business Concept Challenge, August 29 - September 4, 2010, in Blacksburg and Roanoke, Virginia, USA.  The Challenge celebrates the energy and ingenuity of university students and their important contributions to the future of our global economy.  The name of the winning team, their university name, and their home city will be etched into the base of the VT KnowledgeWorks Global Challenge Trophy as a permanent tribute to their outstanding effort.  The winning team will earn a $25,000 cash prize.

***

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

AttaainCI Announces Private Label Program

From Daryl Scott, founder of Attaain, Inc., a VT KnowledgeWorks member company:

Attaain Inc. today announced an expansion of its award-winning web-based market and competitive intelligence service AttaainCI, to enable leading-edge advertising, marketing and interactive agencies to win more new business and retain and grow billings at current accounts. Now, in addition to using AttaainCI for real-time market and competitive intelligence, agencies may also offer an award winning competitive analytics service powered by AttaainCI to their clients under their own “private label” brand name.

AttaainCI provides advertising agencies and marketing agencies with real-time intelligence for developing effective marketing, branding, positioning, advertising and sales promotion strategies for their clients. Interactive agencies use the system to research, analyze and track client and competitor web marketing metrics and web 2.0/social media activities to help them deliver leading-edge web design & development, search engine marketing (SEO/SEM) and internet advertising/marketing consulting services.

The Association of Independent Information Professionals recently awarded AttaainCI the Tenth Annual AIIP Technology Award and called it: "...a state-of-the-art competitive and market intelligence tool that provides information through a full-featured, well thought-out, and easy-to-use web-based system..."

The new AttaainCI private label program now enables agencies to offer an award winning competitive analytics service to their clients under their own agency brand name. This provides a new billable service offering for existing clients, and creates another differentiator to help progressive agencies win more new business.

The AttaainCI private label program:

• Enables an agency to offer a new, state-of-the-art, product/service option to clients under their own logo/brand.
• Expands an agency’s unique selling proposition with additional leading-edge advertising/marketing analytics.
• Is simple to implement and requires no system support of any kind on an agency's part.
• Provides a revenue share to an agency for each client that signs up for their private labeled system.

Agency Applications of AttaainCI

The AttaainCI system provides agencies with real-time market and competitive intelligence in order to more effectively:

• Analyze and report on client and competitor marketing positioning.
• Get up to speed quickly on markets and competitors for client new product intros, repositioning and campaigns.
• Drill down on detailed web-marketing comparisons of client sites vs. competitor sites.
• Perform due diligence/research in support of new business activities.
• Plan and track agency marketing, PR and competitive strategy.

With AttaainCI, agencies gain immediate insight into client and competitor business strategies and motivations via:

• Research: Identify and explore the latest intelligence on clients, prospects, partners, competitors, markets and more. Instantly access information on over 65 million companies and 85 million executives worldwide.
• Tracking: Capture and categorize information into meaningful groupings according to an agency's lines of business.
• Analysis: Analyze, contrast and compare business strategies, tactics, web-marketing activities, mentions in news, blogs, social media, Twitter and more.
• Collaboration: Share important documents and business information confidentially among an agency’s users.
• Summarization: Get up-to-the minute dashboard summaries for all of the companies, people and markets that an agency tracks.
• Notification: Receive individualized e-mail intelligence alerts with updates on the specific areas of interest to each agency user.

About Attaain Inc.
Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more. The AttaainCI system provides detailed company profiles and decision maker information covering over 65 million public and private companies and 85 million executives worldwide. In addition, AttaainCI continuously monitors a wide range of related “web 2.0” and “social media” information, as well as other real-time strategic intelligence. The AttaainCI system also includes workgroup collaboration features for confidentially sharing documents and for flagging and communicating important business information among team members.

For complete information, visit: www.attaain.com

Attaain Inc.
Daryl Scott
President & CEO
2200 Kraft Drive, Suite 1200K
Blacksburg, VA  24060
Phone: (540) 443-9213
eFax: (484) 918-3360
info -at- attaain.com
www.attaain.com

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VT KnowledgeWorks, a regional business acceleration center that helps companies bring ideas to market, will present the Second Annual Entrepreneurship Summit on April 7-8, 2010 at the Inn at Virginia Tech & Skelton Conference Center in Blacksburg, Virginia. This two-day comprehensive workshop is for prospective company founders, entrepreneurs launching or re-vamping a business, growing companies seeking expansion capital, and individuals interested in investing in early-stage companies.

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VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

New Features for AttaainCI

From Daryl Scott, founder of Attaain, Inc., a VT KnowledgeWorks member company:

Adding to its new release, the AttaainCI system now includes access to a greatly expanded Hoover’s database of worldwide public and private companies and the key people that run them.

Expanded Breadth and Depth of Companies and People Coverage

• Double the number of Hoover’s company records
• Increased from 30 million to 60 million companies worldwide
• Significantly expanded number of international companies

Expanded number of Hoover’s people records 

• Increased from 44 million to 69 million executives

New Information on Companies and People

• Dun & Bradstreet (D&B) Marketing-Prescreen Credit Rating (see details below) now included in the “Key Facts” section of the AttaainCI Hoover’s company profiles
• Expanded Hoover’s people profiles and compensation information

D&B Marketing-Prescreen Credit Rating

• Based on D&B’s market-leading analytics, this score predicts the likelihood of a firm paying in a severely delinquent manner (90+ days past terms) over the next 12 months. This is a quick, cost-effective way to eliminate the riskiest prospects from sales lead lists and marketing campaigns. Pre-screening to reduce risk and drive ROI is a best practice in any economy, and it’s especially important today in order to improve salesperson effectiveness and to make the most of limited acquisition dollars.

About Attaain Inc.

Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business. The AttaainCI system provides detailed company profiles and decision maker information covering over 32 million public and private companies worldwide. In addition, AttaainCI continuously monitors a wide range of related “web 2.0” and “social media” information, as well as other real-time intelligence on companies, people and markets. The AttaainCI system also includes workgroup collaboration features for confidentially sharing documents and for flagging and communicating important business information among team members. 

***

VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia. 

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

VT KnowlegeWorks Company Attaain Wins Industry Award for AttaainCI

The Association of Independent Information Professionals (AIIP) awarded its 2009 AIIP Technology Award to AttaainCI, created by Daryl Scott, founder of Attaain, Inc. , a VT KnowledgeWorks member company.

Excerpts from the press release (full release available on Attaain):

Attaain Inc. was recognized for AttaainCI, its state-of-the-art competitive intelligence and market intelligence tool, which provides information through a full-featured, well thought-out, and easy-to-use web-based system, according to the association’s panel of judges. Every year, the AIIP Technology Award is presented to a company whose product, in the opinion of the panel, best assists independent information professionals with their day-to-day operations in locating, analyzing, organizing, and delivering information.

“AIIP believes that Attaain Inc.'s product not only enables information professionals to provide competitive intelligence to their clients, but also can help them to track companies to target for marketing,” says AIIP President Marcy Phelps.

Congratulations, Daryl!

You can read more about Attaain on Inside VT KnowledgeWorks and on Handshake 2.0.

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VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia. 

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

New AttaainCI Release Provides Enhanced Document and Information Sharing Capabilities

From Attaain, Inc., a VT KnowledgeWorks member company:

Attaain Inc. today announced a new release of its award-winning AttaainCI competitive business intelligence system that expands the team collaboration features offered by the system. The new workgroup collaboration features enable confidential web-based sharing of internal documents and enhanced tools for flagging and communicating important business information among team members.

According to Daryl Scott, President & CEO of Attaain, “AttaainCI enables collaboration among company team members to encourage orderly sharing of internally gathered intelligence. The new AttaainCI Documents Module provides robust, confidential, web-based document sharing directly within AttaainCI. The system also now makes it easier to capture, classify and share competitive and market intelligence through the use of rich, user-created Intelligence Tags to highlight crucial business information, and flag important intelligence for team members."

New AttaainCI Documents Module

The new AttaainCI documents module allows users to view documents uploaded into AttaainCI, search for specific uploaded documents based on content, title, description and/or keyword tags and to upload new documents to view and share confidentially with their team in AttaainCI.

Documents uploaded and shared confidentially among a company’s AttaainCI users can include all types of intelligence information that a company would like to be able to capture, tag, search, view, print and share in the system. For example, users might upload internal documents and reports such as sales & marketing plans and information, strategic plans and reports, product/service information, etc. In addition, users might collect and save important industry research and business trend information, or documents, marketing collateral or datasheets related to competitor products, services, advertising, pricing or sales activities.

The web-based AttaainCI Documents Module directly supports most common document formats, including: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, PDF, Open Office documents, Text and Rich Text documents, Images and other file types.

New AttaainCI Intelligence Tag Features

AttaainCI now makes it easier to capture, classify and share internally discovered competitive and market intelligence through the use of enhanced “Intelligence Tags.” Three significant new features are now available when working with Intelligence Tags in AttaainCI:

1) Intelligence Tags may now be created/edited for “All Users” in a client’s account or for one or more “Selected Users.” The new Selected Users capability allows AttaainCI clients to share a particular Intelligence Tag with any specific group of company users.

2) After creating/editing any Intelligence Tag, AttaainCI can notify the specified users at the client’s company that the Tag has been created/edited and the updated tag contents can be e-mailed by AttaainCI directly to the group of users selected for that tag.

3) A new Intelligence Tag type for documents is now available to specifically highlight and share information about any particular document stored in a user’s AttaainCI system. This tag type includes a document’s thumbnail image, title, description, link to view the document in AttaainCI and any additional user comments.

About Attaain Inc.

Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business. The AttaainCI system provides detailed company profiles and decision maker information covering over 32 million public and private companies worldwide. In addition, AttaainCI continuously monitors a wide range of related “web 2.0” and “social media” information, as well as other real-time intelligence on companies, people and markets. The AttaainCI system also includes workgroup collaboration features for confidentially sharing documents and for flagging and communicating important business information among team members. 

***

VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia. 

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

Attaain Wins Innovation Award at 2009 NewVa Corridor Technology Council TechNite Awards

From a press release from Attaain, Inc., a VT KnowledgeWorks member company:

Award recognizes Attaain for technology thought leadership and innovation.

 BLACKSBURG, VA (May 28, 2009) – Attaain Inc., has been presented the 2009 Innovation Award at the NewVa Corridor Technology Council (NCTC) TechNite Awards, an annual gathering of technology professionals in recognition of entrepreneurial and innovation leadership.

2009 NewVa Corridor Technology Council Innovation Award
Left-to-right: Cory Donovan, Executive Director, NCTC; Daryl Scott, President & CEO, Attaain Inc.;
Mary Miller, President, Interactive Design & Development, Inc./President, NCTC
Gary Hartless, SAIC; Peter Jobse, President & CEO, The Center for Innovative Technology 

The Innovation Award recognizes an individual, a group of individuals, company, or other organization that sets the standard for thought leadership and innovation in their respective field. By definition, they are doing something new or different, and they are doing it well. Their innovation represents a significant technological breakthrough or addresses a great market opportunity or both.

Attaain Inc., provides the web-based AttaainCI software-as-a-service (SaaS), a leading solution for business development, sales, marketing and competitive intelligence research, analysis and tracking. The system is used by companies in a wide range of industries to identify and track key sales prospects, customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business.

“We are very honored that Attaain Inc and our AttaainCI offering have been recognized by the NCTC with their annual Innovation Award," said Daryl Scott, President & CEO of Attaain.

Attaain received the award May 21st during the TechNite Awards Banquet at The Hotel Roanoke and Conference Center. This year’s TechNite event drew a record crowd of more than 425 attendees from the region’s technology community. The Awards celebrate and recognize the entrepreneurial and innovative leadership of the NewVa region in six categories: Rising Star, Entrepreneur, NewVa Leadership, Innovation, People’s Choice and Educator.

About Attaain

Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the comprehensive web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business. The AttaainCI system provides detailed company profiles and decision maker information covering millions of companies worldwide and continuously monitors, filters and integrates the latest information updates from a wide range of sources. The system provides real-time competitive business intelligence to drive strategic decision making in areas such as: business development, sales and sales management, marketing, product development and management, merger/acquisition/investment activities, corporate strategic planning and top management decision making across all company disciplines.

About the NewVa Corridor Technology Council

The NewVa Corridor Technology Council serves the growing technology industry in the greater NewVa Region, encompassing Roanoke and Blacksburg, Virginia and the surrounding counties. The NCTC is a 501(c)(6) Non-Profit Corporation, privately funded by our membership dues and sponsorships. The NCTC is a member-driven organization and includes more than 200 organizations from the smallest, emerging technology firms to some of the largest employers in the region.

Contact:

Attaain Inc.
2200 Kraft Drive, Suite 1200K
Blacksburg, VA  24060
Phone: (540) 443-9213
eFax: (484) 918-3360
info -at- attaain.com
www.attaain.com

NCTC
Roanoke/Blacksburg, VA
Cory Donovan, Executive Director
(540) 443-9232
cory@thetechnologycouncil.com
www.thetechnologycouncil.com

Attaain Announces Licensing Agreement with Hoover's

From Attaain, Inc., a VT KnowledgeWorks member company:

Attaain Inc. announced a licensing agreement with Hoover’s, Inc., for the integration of the extensive Hoover’s database of companies and executives into the AttaainCI market and competitive business intelligence system.

AttaainCI is a leading web-based solution for business development, sales, marketing and competitive intelligence research, analysis and tracking. The system is used by companies in a wide range of industries to identify and track key sales prospects, customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business. The system provides real-time competitive business intelligence to drive strategic decision making in areas such as: business development, sales and sales management, marketing, product development and management, merger/acquisition/investment activities, corporate strategic planning and top management decision making across all company disciplines.

Hoover's, Inc. delivers comprehensive insight and analysis about the companies, industries and business people that drive the economy. Hoover's coverage of millions of companies, including comprehensive coverage of 44,000 of the world's top businesses, is developed using Hoover’s unique editorial expertise and one-of-a-kind data collection methods. Hoover's information is used by sales, marketing, business development and other professionals who need intelligence on U.S. and global companies, industries and the people who lead them.

According to Daryl Scott, President and CEO of Attaain, “Hoover's has long been recognized as one of the most trusted sources for accurate and comprehensive business information. The integration of this key business intelligence into AttaainCI enables our customers to more effectively target business opportunities and to further refine their sales, marketing and overall business strategies to accelerate the growth of their businesses.”

Peter Poulin, Executive Vice President of Marketing at Hoover’s, states, “The AttaainCI system provides a powerful framework for researching and tracking key information about important companies, business people and markets. Hoover’s is pleased to now be powering some of the advanced company and decision maker data available to the users of the AttaainCI system.”

Expanded AttaainCI Company and People Profiles

In addition to the real-time intelligence extracted by AttaainCI from news sources, blogs, articles, social media, company websites, and other sources, the integration of the proprietary Hoover’s business information into AttaainCI now adds:

• Coverage of more than 32 million companies and 36 million decision makers worldwide.
• Comprehensive company overviews, plus extensive financial data.
• Decision-maker information including company contacts, officer listings, board members, and, when available, biographies and affiliations.
• Valuable information about corporate structure including identification of subsidiary and branch locations. 

Expanded AttaainCI Company and People Search Capabilities

The AttaainCI system also now provides enhanced tools for searching and identifying companies or people matching a wide range of criteria.

Using these advanced search capabilities, AttaainCI users can now create highly targeted lists of prospects for sales, business development, supplier sourcing, merger/acquisition/investment activities, competitive analysis, and other critical business activities where up-to-date information on companies and key decision makers is essential. 

The expanded search criteria available in AttaainCI now include:

• Company Search: Company Name or Keywords.
• Location: City, State, Country, ZIP/Postal Code (exact or distance range), Phone Area Code, Metro Areas, and World Region.
• Industry & Special Identifiers: NAICS Codes, SIC Codes, Company D-U-N-S Number, Company Parent D-U-N-S Number, any of over 45 company ranking lists, and Hoover’s Industry Names.
• Types: Location Type (headquarters, branch, etc.), Company Type (public/private etc.), and Subsidiary Status.
• Size & Financials: Total Employees, Total Employees Growth, Employees at Location, Market Cap, Annual Sales, Annual Sales Growth, Net Income, Net Income Growth, Assets, Ad Expenses, and R&D Expenses.
• People Search:  Person Name or Keywords.
• Job Function: Over 50 job function categories.
• Person Details: Age, Salary, Bonus, and Total Compensation

About Attaain Inc.

Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the comprehensive web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more, across single or multiple lines of business. The AttaainCI system provides detailed company profiles and decision maker information covering millions of companies worldwide and continuously monitors, filters and integrates the latest information updates from a wide range of sources. The system provides real-time competitive business intelligence to drive strategic decision making in areas such as: business development, sales and sales management, marketing, product development and management, merger/acquisition/investment activities, corporate strategic planning and top management decision making across all company disciplines.

About Hoover's, Inc. – The Fastest Path To Business™

Hoover’s, Inc., a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s, Inc., the company’s premier online service. Hoover’s is headquartered in Austin, Texas.  

For more information, please contact:

Attaain Inc.
Daryl Scott, President & CEO
2200 Kraft Drive, Suite 1200K
Blacksburg, VA  24060
Phone: (540) 443-9213
eFax: (484) 918-3360
info  - at - attaain.com
www.attaain.com