Handshake Media, Incorporated announced today that company president Anne Giles Clelland will present “The Entrepreneurial Clinician: What Clinicians with Great Ideas for Health Care Mobile Apps Need to Know” during the mHealth Summit, which will take place at the Gaylord National Resort and Conference Center near Washington, D.C. on December 5, 2012.
Her address will be part of the session What Goes into Making an Extraordinary mHealth App? It will outline best practices in mobile entrepreneurship, and include a case study about Cognichoice(TM), the personal and social behavioral health application platform from Handshake Media.
Cognichoice is based on clinically-proven techniques for fostering and reinforcing behavioral changes that result in better health outcomes for a range of conditions. The app is available as “white label” software for companies and organizations in the health care industry that are mission-driven and prevention-driven to help patients make choices resulting in prescribed behavioral change. Cognichoice can be used as a mobile app or through a Web browser on a mobile device, laptop or desktop computer.
Handshake Media serves organizations that treat patients with behavioral health needs including those with type 2 diabetes, PTSD, and substance abuse disorders. The company is collaborating with a health care organization on a pilot study using Cognichoice with overweight and obese adolescents.
Handshake Media is seeking additional research partners for studies with diverse populations whose improved health depends upon behavior change.
The mHealth Summit is presented by mHIMSS, a mobile initiative of the Healthcare Information and Management Systems Society. Event organizers include the National Institutes of Health of the U.S. Department of Health and Human Services. Over 4500 participants from 50 countries are expected to attend.
Anne Giles Clelland, M.A., M.S., is the founder and president of Handshake Media, Incorporated and the founder of Handshake 2.0. She is the originator of the concept for Cognichoice, and Alexander Edelman, a Ph.D. student in physics at the University of Chicago, is the founding developer.
For information about Cognichoice(TM), please contact Anne Giles Clelland, [email protected], 540-808-6334.
Handshake Media, Incorporated is a communications technology company specializing in business development services, public relations services and mobile technologies to generate market awareness and market action for its business-to-business and business-to-consumer clients. Handshake Media creates both the method and the message to achieve meaningful connection and strategic results for corporations, organizations and enterprises seeking global customers and clients for their products and services. Handshake Media, Incorporated is based in Blacksburg, Virginia, USA, and is a member of VT KnowledgeWorks.
VT KnowledgeWorks encourages and enables creative entrepreneurship world-wide through innovative curriculum, local business resource centers, and a global network of cooperating regions, all focused on three essential contributors to success: clear understanding of fundamental business principles; access to timely, relevant information; and meaningful personal and corporate relationships. It is a subsidiary of the Virginia Tech Foundation, funded through the continuing confidence and enthusiasm of its clients, sponsors and friends, both corporate and individual. Its world headquarters are in the Virginia Tech Corporate Research Center in Blacksburg, Virginia, USA.
VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, The Branch Group, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, New River Valley Intellectual Property Law, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).