3 Quick Tips on What NOT to Do When Pitching to Investors

From Rebecca Conner of VT KnowledgeWorks sponsor LeClairRyan. A version of this post first appeared on Handshake 2.0. 

Much advice exists on what to do when making a presentation to potential investors. Here are three quick tips on what not to do during a pitch to potential investors.

1. Do not engage in distracting behavior (e.g. messing with change in your pockets). Remove all change and keys from your pockets or jewelry that jangles.

3 tips on what not to do during a pitch to investors2. Do not read the slides. You will lose the audience, and it might appear that you are uncomfortable or unsure of your business.

3. Do not go on and on about your idea. Observe the 80/20 rule. Use 80% of your time to talk about the business; use 20% of your time to talk about the science or technology.

Rebecca B. Conner, attorney at law with LeClairRyan, focuses her practice on emerging growth companies in a variety of practice areas including entity selection and formation, mergers and acquisitions, intellectual property matters, and a variety of financing transactions, including, but not limited to, venture capital transactions. Ms. Conner also regularly advises clients concerning issues relating to technology contracts.

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