Here is a list of 7 cautions for entrepreneurs thinking about using the new "crowdfunding" exemption from the registration requirements of the securities laws (.pdf).
1. There is a limit of $1.0 million in any 12-month period. This limit means crowdfunding may not be suitable for many companies, e.g., high growth companies that need more capital to support their growth.
2. The limits on investments by individual investors create a high likelihood that a company using crowdfunding will end up with a large number of small shareholders. In addition to the practical problems created by having to deal with a myriad of small shareholders, having a capitalization chart cluttered with small investors is not viewed as a positive by organized angel groups and venture capital firms.
3. Importantly, the company using crowdfunding cannot conduct the offering itself but rather must use a broker or a "funding portal." This will burden a relatively small capital raise with a certain amount of red tape and additional expense by way of fees paid to the intermediary.
4. Background checks are required on the key management of the issuing company. Not necessarily a negative, but something to consider.
5. Companies using the crowdfunding exemption are subject to a number of disclosure requirements. These include: (a) filing a business plan with the Securities and Exchange Commision (SEC); (b) filing financial statements with the SEC; (3) risk disclosures; and (4) other disclosures that may be prescribed by the SEC. This is poison for companies trying to stay under the radar so that competitors don't swoop in.
6. Annual filings will need to be made to the SEC and disclosed to shareholders. This means disclosure of information not required in traditional private placements.
7. There are restrictions on the resale of securities purchased in a crowdfunding transaction. This may scare away small investors who don't have the net worth to sustain an illiquid investment.
Bottom line, the attractiveness of crowdfunding is seriously diminished by the expense, restrictions, and disclosure requirements mentioned above. How widely crowdfunding will be used remains to be seen, but recourse to this funding avenue is not a no-brainer by any stretch.
Read The Crowdfunding Bill: Opening the Floodgates, a client alert from LeClairRyan (.pdf).
Of further interest: Three Fundamental Tools in the Fundraising Toolbox by Mike Drzal.
More from LeClairRyan on Handshake 2.0.
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