Got a Product and a Video Camera? Then Get on the Shelf!

From Z. Kelly Queijo, founder of VT KnowledgeWorks member company SmartCollegeVisit. A version of this post first appeared on Handshake 2.0.

Entrepreneurs & Inventors, Walmart Competition

Think you have an idea for the NEXT GREAT PRODUCT? Want to sell your product in Walmart stores?

There's a contest for that.

On January 18, 2012, Walmart announced the launch of Get on the Shelf, an online video competition whereby product developers have a shot at getting their product sold on and in Walmart stores.

According to a Walmart press release, anyone with a great product in any of the Walmart product categories is invited to participate.

Here's what you do:

  • Create your prototype.
  • Make a video demonstrating your product.
  • Submit your video to Walmart's new product competition: Get on the Shelf

Who decides who wins? We do. The public. Inventors will create videos of their products and the public gets to decide who wins. The grand prize winner gets their product on Walmart's shelves.

Contestants have until February 22, 2012 to submit an entry. First-round voting will take place March 7th – April 4th. Ten finalists will move to round two which takes place on April 11 – April 24, culminating in the announcement of the top three contestants and the grand prize winner.

If you think you have the next great product idea, go to and enter the competition. All you need is a good idea and a YouTube account to enter.


Z. Kelly Queijo is founder of Smart College Visit, Inc., a Blacksburg, Virginia-based higher-ed marketing company focused on mobile app and mobile web development with a special interest in creating travel and location-based tools and services., a college search and college visit planning portal, has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites. Smart College Visit's products include the Smart College Visit Blog, College Mom Minute, Campus Chat, Mobile Campus Guides, Smart Visit Widget, and other informational and productivity tools.

VT KnowledgeWorks encourages and enables creative entrepreneurship world-wide, through innovative curriculum, local business resource centers, and a global network of cooperating regions, all focused on three essential contributors to success: clear understanding of fundamental business principles; access to timely, relevant information; and meaningful personal and corporate relationships. It is a subsidiary of the Virginia Tech Foundation, funded through the continuing confidence and enthusiasm of its clients, sponsors and friends, both corporate and individual. Its world headquarters are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia, USA.

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, The Branch Group, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, New River Valley Intellectual Property Law, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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