When Inventors Love Too Much

From So you want to launch a business…., the blog for entrepreneurs, by Jim Flowers, executive director of VT KnowledgeWorks. A version of this post first appeared as Beware of MOXIE goggles!

[Here's] one of the most common entrepreneurial mistakes. "Is my enthusiasm clouding my judgment?"

Unfortunately, I regularly meet people for whom the answer to that question is a resounding "YES!"

Inventors really love their inventions. In fact, they often love them so much that they cannot recognize apathetic responses from their intended buyers. It's not just that they don't believe negative feedback. They cannot process it at all. Their beliefs are so strong that they exclude from consideration any and all information that might generate doubt.

Read the full post:  Beware of MOXIE goggles!


VT KnowledgeWorks encourages and enables creative entrepreneurship world-wide, through innovative curriculum, local business resource centers, and a global network of cooperating regions, all focused on three essential contributors to success: clear understanding of fundamental business principles; access to timely, relevant information; and meaningful personal and corporate relationships. It is a self-sustaining not-for-profit subsidiary of the Virginia Tech Foundation, funded through the continuing confidence and enthusiasm of its clients, sponsors and friends, both corporate and individual. Its world headquarters is in the Virginia Tech Corporate Research Center in Blacksburg, Virginia, USA.

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, The Branch Group, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, New River Valley Intellectual Property Law, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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