From Anne Giles Clelland, Handshake Media, Incorporated, a VT KnowledgeWorks member company. A version of this post first appeared on Handshake 2.0.
A 2009 Forrester report priced a minimum-featured corporate mobile application at $20,000, with a more sophisticated app costing up to $150,000.
According to Juniper Research, mobile application store downloads are expected to reach 25 billion by 2015.
A shortage of mobile application developers in the New River Valley of Virginia predicts that the current and future market opportunity in the mobile application development industry may bypass the region.
The New River Valley is home to two major universities, Virginia Tech and Radford University. Faculty members and graduate students from all over the world at both universities often have bright, highly-educated spouses who are under-employed or non-employed due to choosing to care for children at home and/or having English language difficulties. Many would welcome part-time employment which they could perform at home on their own schedules that would equip them for post-child-rearing careers. In addition, the area is home to enterprising women interested in learning new skills and to women entrepreneurs interested in creating new companies.
Software development is difficult. It requires intelligence, perseverance, and concentration. It requires the acquisition of complex knowledge and skills that can be learned synergistically in groups. The willingness of group members to share, teach, tutor and coach each other results in rapid, efficient, collective learning.
Create, equip and train an initial group of local women in mobile application development and request that these group members teach mobile application development to others. Thus begins a local work force and network with local ties and potential global connections.
Women in the Blackburg, Virginia or the New River Valley, Virginia area who want to learn how to be a mobile app developer, or are interested in finding out if they might want to learn, please email firstname.lastname@example.org.
At Handshake Media, we've been doing extensive research on women and mobile apps, and I wrote more personally about the shortage of women mobile app developers on the She Chooses(TM) blog in I've Got a Company – What I Need Is Company. In response to my request to women interested in mobile app development to contact me, we had three replies the first day.
VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley and beyond. Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia. Programs for Members are divided into two categories according to the evolutionary status of the member company. Pre-Launch program components are carefully constructed to help market-worthy ventures organize, formulate strategy, obtain outside investment, and launch in an efficient manner. Enterprise class members benefit from emphasis on strategic support for ongoing growth, continuing intra-preneurship, and professional development for the corporate leader.
VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).