Social Media and Policy Development – Mixing Oil and Water

Bill Greeves is the Director of Communications & Information Technology for the County of Roanoke, Virginia.  He has been working in local level of government for over ten years. In addition to co-founding MuniGov2.0, Greeves blogs about his web 2.0 travels for Government Technology magazine. He is a frequent consultant and contributor to conferences, presentations, webinars and discussions groups focused on Government 2.0 and the future of government technology and communications. He was also recently named as one of Government Technology’s Top 25 Doers, Dreamers and Drivers for 2010.

Bill made a presentation to the NCTC IT Professionals Forum entitled "Social Media and Policy Development: Mixing Oil and Water with Positive Results!"  He kindly gave permission to share his slide presentation on Social Media and Policy Development  (4.14 MB).

Presentation description:

By now, most of us are participants in social media or at least are familiar with its common faces – Twitter, Youtube, Facebook, etc.  Perhaps your organization has even managed to incorporate Social Media into its business strategy. But in many areas, social media, is still regarded as a renegade communication stream that does not conform to the "company line." All indicators tell us that social media is here for the long haul.  So how do we capitalize on this new communication and service concept?

This presentation will be a discussion of the key elements of creating a comprehensive “policy” designed to safety streamline and integrate these new tools and concepts into our overall business strategy. Topics will include: achieving the buy-in, demonstrating the business value, establishing a social media team and performing controlled experiments. The presentation will end with a group discussion on lessons learned and collective advice on social media development in the workplace.


Presentation on Social Media by Bill Greeves for the NCTC

Bill Greeves, Co-Founder MuniGov2.0
Social Networks: bgreeves
SecondLife: Greever Wemyss
Email: [email protected]
Skype: bill.greeves


VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  Programs for Members are divided into two categories according to the evolutionary status of the member company.  Pre-Launch program components are carefully constructed to help market-worthy ventures organize, formulate strategy, obtain outside investment, and launch in an efficient manner.  Enterprise class members benefit from emphasis on strategic support for ongoing growth, continuing intra-preneurship, and professional development for the corporate leader.

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law GroupLeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

Speak Your Mind