Tell Me a Story

Tell me a story about some fantastic business payoff that arose from buying your product, and I will understand immediately. What's better – I will associate that success with you.  Hand me a list of features, and I will quickly compare it to your competitor's list.  Why invite comparison?

The best stories of all?  Personal testimonial tales from happy customers. 


This post is an excerpt from Story tellers rule! by Jim Flowers, Executive Director of business acceleration center VT KnowledgeWorks, and author of the blog for entrepreneurs, So you want to launch a business…

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