Equity is Forever

Bootstrapping is a trendy topic right now because early stage investment is hard to find, particularly for businesses that do not promise extraordinary growth potential.  One of the bootstrap financing techniques often suggested is the trading of stock in the enterprise for products or services needed by the start-up.  I have a strong opinion on this practice. 

It's a terrible idea.  Here's why…

You're invited to read the entire post, Don't pay bills with equity!, by Jim Flowers, Executive Director, VT KnowledgeWorks.

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