The Question Technology Companies Are Way Too Busy to Ask

"How did you hear about us?"

The answer is crucial for my company to ask its customers.  If I know the answer, I can repeat the process to get more customers!

When I wrote Measuring Social Media ROI: How Did You Hear About Us? for Handshake 2.0, I was thinking of entrepreneurs, my company, and fellow member companies at business acceleration center VT KnowledgeWorks.

Even with the reminders of director and mentor Jim Flowers, the pace of growth in my 18-month old company is so accelerated that I forget to do some things sometimes.  Laundry is one them.  Asking, "How did you hear about us?" is another. 

It's not too late, though, for any of us to start!

An excerpt from the post:

"How did you hear about us?"  Realistically speaking, busy companies are going to continue to forget to ask that question.  Making the phone call, composing and sending out the email, creating the survey, keeping track of the answers – all that takes time.

Using these two simple benchmarks [Site Traffic and Search Engine Results Pages (SERPs)] in a before-and-after fashion will still not answer "How did you hear about us?" But it will begin to answer how many have heard and how they're finding a company and its products and services - or not finding them.

What’s the ROI of social media marketing?  Using these two simple benchmarks, companies can start to measure results and answer that question for themselves.

Technology start-ups are renowned for do-it-yourself marketing.  Before-and-after benchmark tracking of site traffic and Search Engine Results Pages (SERPs) is delightfully do-it-yourself.

If only laundry did itself…

An entrepreneur's laundry


VT KnowledgeWorks, a regional business acceleration center that helps companies bring ideas to market, will present the Second Annual Entrepreneurship Summit on April 7-8, 2010 at the Inn at Virginia Tech & Skelton Conference Center in Blacksburg, Virginia. This two-day comprehensive workshop is for prospective company founders, entrepreneurs launching or re-vamping a business, growing companies seeking expansion capital, and individuals interested in investing in early-stage companies.


VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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