AttaainCI Announces Private Label Program

From Daryl Scott, founder of Attaain, Inc., a VT KnowledgeWorks member company:

Attaain Inc. today announced an expansion of its award-winning web-based market and competitive intelligence service AttaainCI, to enable leading-edge advertising, marketing and interactive agencies to win more new business and retain and grow billings at current accounts. Now, in addition to using AttaainCI for real-time market and competitive intelligence, agencies may also offer an award winning competitive analytics service powered by AttaainCI to their clients under their own “private label” brand name.

AttaainCI provides advertising agencies and marketing agencies with real-time intelligence for developing effective marketing, branding, positioning, advertising and sales promotion strategies for their clients. Interactive agencies use the system to research, analyze and track client and competitor web marketing metrics and web 2.0/social media activities to help them deliver leading-edge web design & development, search engine marketing (SEO/SEM) and internet advertising/marketing consulting services.

The Association of Independent Information Professionals recently awarded AttaainCI the Tenth Annual AIIP Technology Award and called it: "…a state-of-the-art competitive and market intelligence tool that provides information through a full-featured, well thought-out, and easy-to-use web-based system…"

The new AttaainCI private label program now enables agencies to offer an award winning competitive analytics service to their clients under their own agency brand name. This provides a new billable service offering for existing clients, and creates another differentiator to help progressive agencies win more new business.

The AttaainCI private label program:

  • Enables an agency to offer a new, state-of-the-art, product/service option to clients under their own logo/brand.
  • Expands an agency’s unique selling proposition with additional leading-edge advertising/marketing analytics.
  • Is simple to implement and requires no system support of any kind on an agency's part.
  • Provides a revenue share to an agency for each client that signs up for their private labeled system.

Agency Applications of AttaainCI

The AttaainCI system provides agencies with real-time market and competitive intelligence in order to more effectively:

  • Analyze and report on client and competitor marketing positioning.
  • Get up to speed quickly on markets and competitors for client new product intros, repositioning and campaigns.
  • Drill down on detailed web-marketing comparisons of client sites vs. competitor sites.
  • Perform due diligence/research in support of new business activities.
  • Plan and track agency marketing, PR and competitive strategy.

With AttaainCI, agencies gain immediate insight into client and competitor business strategies and motivations via:

  • Research: Identify and explore the latest intelligence on clients, prospects, partners, competitors, markets and more. Instantly access information on over 65 million companies and 85 million executives worldwide.
  • Tracking: Capture and categorize information into meaningful groupings according to an agency's lines of business.
  • Analysis: Analyze, contrast and compare business strategies, tactics, web-marketing activities, mentions in news, blogs, social media, Twitter and more.
  • Collaboration: Share important documents and business information confidentially among an agency’s users.
  • Summarization: Get up-to-the minute dashboard summaries for all of the companies, people and markets that an agency tracks.
  • Notification: Receive individualized e-mail intelligence alerts with updates on the specific areas of interest to each agency user.

About Attaain Inc.
Attaain Inc. delivers “active intelligence for strategic advantage” with AttaainCI, the award-winning web-based solution for researching, analyzing and real-time tracking of competitive business intelligence and market intelligence on key companies, people and markets. The AttaainCI Software-as-a-Service (SaaS) system is used for business development in a wide range of industries to identify and track new sales prospects, existing customer growth opportunities, competitor activities, strategic partner prospects, industry developments and more. The AttaainCI system provides detailed company profiles and decision maker information covering over 65 million public and private companies and 85 million executives worldwide. In addition, AttaainCI continuously monitors a wide range of related “web 2.0” and “social media” information, as well as other real-time strategic intelligence. The AttaainCI system also includes workgroup collaboration features for confidentially sharing documents and for flagging and communicating important business information among team members.

For complete information, visit: www.attaain.com

Attaain Inc.
Daryl Scott
President & CEO
2200 Kraft Drive, Suite 1200K
Blacksburg, VA  24060
Phone: (540) 443-9213
eFax: (484) 918-3360
info -at- attaain.com
www.attaain.com

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VT KnowledgeWorks, a regional business acceleration center that helps companies bring ideas to market, will present the Second Annual Entrepreneurship Summit on April 7-8, 2010 at the Inn at Virginia Tech & Skelton Conference Center in Blacksburg, Virginia. This two-day comprehensive workshop is for prospective company founders, entrepreneurs launching or re-vamping a business, growing companies seeking expansion capital, and individuals interested in investing in early-stage companies.

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VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Hutchison Law Group, Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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