The Value of the Invention to the Customer

In Why Most Inventors Don't Take Their Inventions to Market, I wrote, "Why do most inventors not take their inventions to market?  The pain of letting go of the full and perfect vision is too great."

Jim Flowers, executive director of VT KnowledgeWorks, added this comment:

And this is why it's vital that the inventor fall in love with the value of the invention to the customer, rather than the invention itself. In some ways it's like selecting a birthday gift for a child. The payoff to the giver is not in the gift. It's in that indescribable squeal of delight, and look of wonder, surprise, and heartfelt gratitude on that young face. Or perhaps it's like scratching an itch. The value is in making the itch go away, not in the scratching.

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VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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