Splash, Flash, Etc. for VT KnowledgeWorks Member Company

Thank you to executive director of VT KnowledgeWorks Jim Flowers for the title of this post, a version of which originally appeared on Handshake 2.0, an enterprise of Handshake Media, Incorporated, a VT KnowledgeWorks member company.

While the brand identification clip in a film can be called a "logo" or an "introductory trademark" - the boy fishing on the moon for DreamWorks, for example, or the bouncing desk lamp for Pixar - branding YouTube's software-based delivery of short films with a several-second splash screen – a term Blacksburg Media uses - seems just right.

We're excited about Handshake 2.0's upcoming splash – a video created by Blackburg Media, scheduled to debut in early December.  We've written a series of posts about the developing project.

Blacksburg Media, which, in association with Blue Ocean Marketing and Consulting, did the video production work on VT KnowledgeWorks Entrepreneurship Summit, has created a draft of the splash screen it will use for our video.

We asked Jarred Foresman of Blacksburg Media about the value of a splash screen. "It’s all branding," he answered.  "To keep up in a digital age, companies will need more digital assets. Having a re-appearing clip at the beginning or end of all of a company's video assets helps remind people who they are watching."

I respect the power of branding through video assets, I do. And we've written about the expected explosion in the use of video content.  But Handshake 2.0's splash screen?  It's just plain cool.


VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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