Selling Stuff

As do all entrepreneurs, I have a great idea.

As do many entrepreneurs, I have limited experience running a company. 

Of the many challenges facing me as a solo company founder, the sales process has been one of the most challenging.

But unlike other entrepreneurs, I don’t have to go it alone.  Because I’m a VT KnowledgeWorks member company, I can talk to Jim.

So I did.

Jim Flowers, executive director of VT KnowledgeWorks, was willing to offer me a comprehensive, expansive explanation of the ideas, concepts, and principles involving the sales process.

As are all entrepreneurs, I was impatient.  “Just tell me what I need to know,” I said.  “Please.”

He told me.  Here's my paraphrase (although I think "stuff" is a Jim-word):

To sell stuff:

They have to know about you.
They have to know what you do.
They have to understand how what you do relates to them.

Okay, fine.  I had an inner dialogue:

Do they know about me?

Yes.  The site traffic says so.

Do they know what I do?

Some do, some don't.  I could say that one more time.

Do they understand how it relates to them?

Maybe I haven't articulated that as well as I could.  I could say that one more time.

So I did.  I wrote:

Are We Getting Left Behind By Social Media?  Nope.  We've Got Handshake 2.0.

I posted it a 7:31 AM.

These kinds of story endings usally only happen in pyramid marketing pep meetings, but get this:

At 8:48 AM, I got a sale. 

An online purchase, powered by VT KnowledgeWorks member company Click & Pledge, right there in my email inbox:

A sale!

Ah, confirmation of an entrepreneur's great idea – a sale!

Uh, Jim, before the line at your door gets too long, could I talk to you about something?  Just tell me what I need to know about…  Please.

And thank you.

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VT KnowledgeWorks is a unique growth enhancement program open to entrepreneurs in the New River Valley of Virginia and beyond.  Acceleration center and incubation facilities are located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia

VT KnowledgeWorks sponsors include Attaain, Inc., BB&T, Handshake 2.0, Harris Office Furniture, Hodges, Jones & Mabry, P.C., Latimer, Mayberry & Matthews IP Law, LeClairRyan, Science Applications International Corporation (SAIC) and The Becher Agency (TBA).

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