Business Plan Deal-Killers

Had to laugh when I read this.  I've heard 'em all, said a few, and thought 'em all!

"Deal-killers found in the five most commonly rejected types of business plans," an excerpt from Why Business Plans Don't Deliver from the Wall Street Journal, 6/22/09:

1. Here I am, never mind the problem.

2. A Coke for every kid in China.
3. Just look at our (paper) profits.
4. Our team walks on water.
5. Everything is wonderful.