Entrepreneurs Need a Way With Words

"So, Mr. Entrepreneur, if your linguistic skills are insufficiently advanced so as to avoid obfuscation, your contemporaneous paucity of revenue-producing events may well be exacerbated.  In actuality, you may even commit inadvertent prevarication as a consequence of perplexity on the part of your intended patron."

Jim Flowers advises entrepreneurs to have a better way with words than that. 

He shows us how in his post Pressing the Flesch

The excerpt is from So you want to launch a business…, a blog featuring advice for entrepreneurs from director of VT KnowledgeWorks, Jim Flowers.

Advice for entrepreneurs from Jim Flowers

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