That was the subject of the keynote address by Ken Ray, Vice President and Chief Marketing Officer for AT&T Advertising Solutions, at the inaugural VT KnowledgeWorks Entrepreneurship Summit, Thursday, April 2, 2009, in Blacksburg, Virginia.
A persuasive and animated speaker, Ken Ray had startling facts and figures to report on how consumers are finding out about companies' products and services. Here's one of my favorite slides from his presentation:
Ken Ray's PowerPoint slides from his address, Optimizing Customer Acquisition in a World of Media Fragmentation, are available for viewing.
More on Ken Ray:
After joining AT&T/BellSouth’s strategy organization in 1994, Ray moved through a series of operational assignments where he led teams of up to 4,000 people. Currently, Ray leads and serves in one of AT&T’s four major business units, Advertising Solutions, which has $5 billion annual revenues.
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