Books for a Time of Entrepreneurship

If entrepreneurship is an idea whose time has come, what's a high-tech entrepreneur to read?

For a start, there's MOXIE and other fundamental concepts by our own Jim Flowers, director of VT KnowledgeWorks.

For more ideas, I posted the following query on Peter Shankman’s Help a Reporter (HARO) (We had a very fine experience with HARO when Handshake 2.0 was quoted in The Huffington Post.):

"Seeking one-sentence book recommendations for best practices on entrepreneurship for high-tech entrepreneurs.  We want little-known gems. classics, academic texts.  We've got Benjamin Franklin's Autobiography and Schindehutte's, Morris's and Pitt's Rethinking Marketing already.  What are we missing?"

With over 100 replies to the HARO query, I wasn't able to use all the answers we received.  I realize I might have included in the query that I wasn't looking for self-recommendations.  But I very much appreciated the interest of those who replied.

I chose these for my own quirky reasons and for the potential value or interest they might offer to readers, listed in no particular order:

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton M. Christensen

"Written for large companies to avoid competition from small companies, it presents a great road map for how a start-up can disrupt a much larger firm."

–Jeffrey Henning, Vovici

***

How to Win Friends & Influence People, by Dale Carnegie

"This was required reading in my college's entrepreneurship program, and the only book I still re-visit years later."

–Bethany Nixon, Reware Vintage (nice site)

***

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki

"Guy said it first, and I agree:  'This book is a weapon of mass construction.'"

–Michael Barlow, Trailmix.Net (nice site)

***

And the book recommended most often:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael Gerber

"Everybody wants to be an entrepreneur for fifteen minutes, because by that time, you realize all the stuff you DON'T know about running a business."

–Kevin Sullivan, Ever Get Hurt Playing Rugby?, RuckingInsurance.com (quite a biz)

"The author completely nails why you're overworked and why it sometimes seems your business struggles to do simple things right."

–Edward J. Bebee, IronStrikesIron Creative Communications Inc. (cool site)

"'Work on your business, not in your business." I think of this simple mantra every day as I build my company. An easy read, this books emphasizes the need for entrepreneurs to build systems and not to fall into the "abdication" trap."

–Bettina Hein, CEO, Pixability Inc.

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