The Accelerated Entrepreneur – Blogging, Social Networking, Social Media, New Media, and/or Web 2.0

One of the commitments I made at Concept Camp, a program of business acceleration center VT KnowledgeWorks, was to write a press release about my member company's venture, Handshake 2.0 by November 1.

I haven’t written the press release, not because I don’t know what to say, but because what I have to say keeps changing.

Even the terms used to describe what I do have morphed.  Ultimately, I enhance my clients’ reputations and connect them with potential clients and partners.

That’s a good definition of PR, of public relations.  But I do it online.

Look at all these terms used interchangeably to describe channels for online PR:  social networks, social networking, social media, new media, Web 2.0.

At the bottom of a standard press release is listed a carefully worded company description.  Here's an attempt:

“Handshake 2.0 is a business news site and online public relations firm offering companies and organizations blogging, social networking, social media, new media, and/or Web 2.0 strategies and services.”

And/or!  I love it.

The urgency for companies to make an online play has changed as well.

My approach at launch in July 2008 was invitational.  “Wanna blog?  15% of Fortune 500 companies are blogging.  Wanna join them in a high-quality, cost-effective manner using Handshake 2.0?”

In an economic downturn, imperatives have emerged.

I'm moving faster than a press release can track.  To blogging services, Handshake 2.0 has added business services in social networking, social media, new media, and/or Web 2.0…

“There isn’t a smart company today that isn’t implementing some kind of online community, wiki or blog strategy.”

That’s from The Wall Street Journal, November 29-30, 2008.

If a company doesn’t have an online strategy, it’s not smart?

I can feel my cat’s claws flexing.  Some of the smartest, most visionary CEOs I know don’t have online strategies.



The next session of Concept Camp is February 18-20, 2009.  How much does it cost?  "Less than a failed launch."  For more information, please contact Lindsey Eversole, Member Services Manager, [email protected].

Concept Camp is sponsored by Hodges, Jones and Mabry, PC, Certified Public Accountants.

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