I Do Change

All things change…  There is nothing in the whole world which is permanent.
–Ovid

There is a certain relief in change, even though it be from bad to worse; as I have found in travelling in a stage-coach, that it is often a comfort to shift one’s position and be bruised in a new place.
–Washington Irving

Static has officially gone the way of the dodo.
–Jim Flowers

When I met with a client yesterday to set up his TypePad blog, he said, “Is this what your company does?”

“I don’t do blogs,” I said.  “I do blog content.”

I continued to set up my client’s blog.

I was, of course, reminded of the story of master car mechanic Cody Dickerson who said, "I don't work on foreign cars," and used a rock to fix a VW.

Given all the online hustle about companies just absolutely having to go online in 2009 to survive, I’m predicting that at my Web 2.0 media enterprise, Handshake 2.0 – born under the paradoxically supportive and scrutinizing eyes of Jim Flowers, director of award-winning business acceleration center VT KnowledgeWorks – I  will get some phone calls in January. 

And some e-mails ([email protected]), Twitter tweets, LinkedIn requests, and Facebook fans.

In a Handshake 2.0 post, I wrote about the objections I’ve heard from CEOs about online publicity plays. 

“We don’t do online,” they say.

“I don’t do blogs,” I said.

This time last year, I was thinking maybe, maybe I might do a first ever triathlon to commemorate turning 50 years old.  This time this year, I am planning my second triathlon season and wondering if I’ll do the minimum five triathlons in order to qualify to place in my age group, or do a few more.

I am passionate about my company.  I am passionate about its mission.  If something needs to be done and it’s in my “I Don’t Do This Paradigm,” but it’s in line with my mission, I’m probably going to do it.  Especially if it’s for my clients, about whom I am also passionate.

I'm not great with change.  But I can change.

So, I don’t do blogs. 

Unless you need one.

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