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Handshake 2.0 went live as a high-tech business news and business blog services site on Monday, July 28, 2008.

My idea for creating Handshake 2.0 was this:

In the absence of being able to meet and shake hands with all potential valuable connections, seeing and being seen on Handshake 2.0 was the next best thing.  With news of high-tech individuals, companies, products, services, and initiatives serving as an introductory “warm handshake” online, when the individuals met in person, they would “know” each other and the handshake would be a hearty one.

“In Web 2.0, it’s still who you know.  For $99, buy a Handshake 2.0 Signature Warm Handshake and get known.”

That’s an intangible benefit, though, and in the realm of marketing, public relations, and publicity.  It’s hard to pitch.

As I mentioned here, another benefit of Handshake 2.0 business blog posts are Google results.  Blog posts I’ve written showcasing companies are showing up on page one on Google.  That means that search engine users typing in the companies’ names, names of their officers, or related keywords see, on page one, blog posts in which they are mentioned on Inside VT KnowledgeWorks and Handshake 2.0.

On Tuesday, September 23, 2008–going with the tangible over the intangible and pitching the power of business blog posts to invite higher search engine results–Handshake 2.0 went live with online payment services through Click & Pledge.

On Wednesday, September 24, 2008, we received our first online order.

In a separate e-mail, this first online customer indicated that the purchase of a Handshake 2.0 Signature Warm Handshake was not to increase search engine rankings, with which they were already successful, but for the purposes of marketing.

I had to laugh.

Search engine results or marketing results?

Good.  Very good.  A business blog post on Handshake 2.0 offers both.

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