As does Seth Godin, I've suggested to company leaders, "Google yourself."
That would answer the question, "How is your company doing online in 2008?"
Now we can do a retro-Google.
Google "found" its own search engine from 2001.
Here's Google 2001.
Here's a description of its finding in 2001: A Search Odyssey from The Official Google Blog.
Here's commentary on Google 2001 from Gizmodo.
In Google 2001, a search for me as I was then--Anne Giles--showed first.
My keywords? Again, a search for what I was then--Internet business consultant--came up fourth.
Not bad.
A search for myself with my former married name? Lots of listings. I click a link.
"The page cannot be found."



You might also get a kick out of the Internet Archive's "Way Back Machine": www.archive.org
There you can see archived versions of 85 billion website pages back as far as 1996... what fun!
Posted by: Competitive Intelligence | October 13, 2008 at 07:45 PM
I took a look and found this article I wrote in 1999. Note point #2: "It's who you know." Almost 10 years later, that's still a theme...
http://annegilesclelland.typepad.com/1999.pdf
Posted by: Anne Clelland | October 14, 2008 at 07:38 AM