Blog Magic

To help celebrate its twentieth anniversary, I’m going to write a series of blog posts on the Virginia Tech Corporate Research Center, home of business acceleration center VT KnowledgeWorks.

The celebration will also be a case study on the impact of blogging on Search Engine Rank Position, or SERP. 

I wrote here that companies about which I’ve written blog posts on Inside VT KnowledgeWorks and Handshake 2.0 are showing up on page one.


Daryl Scott, creator of competitive intelligence Software-as-a-Service, SaaS, AttaainCI offers this clarification:

Search Engine Optimization (SEO) experts would probably say that "showing up on page one" might usually be thought of differently than the way you are tending to use the phrase. The difference is:

1) a search for a keyword results in the Company X’s website/listing on page one
2) a search for a keyword results in the MENTION of Company X in someone else’s site on page one

I believe that you are referring to case #2 (the company is mentioned in a high-ranking blog post), but from a pure SEO perspective, #1 is what is usually meant. No problem with emphasizing #2, but you may want to be careful how you use the term "showing up on page one" so that some SEO techie doesn’t blast you for misstating exactly what you’re saying is being accomplished.

(As an aside… being successful in #2 influences success in #1 over time, so achieving #2 is still a great thing to have in any case!)

So I want to reword what’s happening:

Blog posts mentioning companies I’ve written about on Inside VT KnowledgeWorks and Handshake 2.0 are showing up on page one Google results.

In his blog, So you want to launch a business…, VT KnowledgeWorks director Jim Flowers writes that successful entrepreneurs need moxie, market, magic, and mentors.

I’ve had my own blog magic going, my own cauldron boiling full of fenny snake.

Now I’m going to add eye of newt and toe of frog.

I wrote, "AttaainCI – I Gotta Have It."

I got AttaainCI.

A competitive intelligence Software-as-a-Service, SaaS, AttaainCI gathers information about competitors, customers, prospects, partners, industries, market segments and more. 

That “more” includes search engine rankings, keywords, stuff like that. 

With Google’s particular love for blogs, that search engine "stuff" is probably why 15% of Fortune 500 companies are blogging.

I got AttaainCI.

Blog magic accelerated by competitive intelligence?

You might need a flight suit.

The business acceleration program offered by VT KnowledgeWorks, with the emphasis on acceleration, includes member companies Handshake Media, Incorporated—of which Inside VT KnowledgeWorks and Handshake 2.0 are ventures—and Attaain, Inc., provider of competitive intelligence Software-as-a-Service (SaaS) AttaainCI.

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