Seeking to continue to grow in understanding of the art and science--and the how and why--of business blogs, I sought my valued client's perspective. I sent Jim Flowers, Director of business accelerator VT KnowledgeWorks, three questions. Jim answered them via e-mail, 8/26/08.
1) Why did you want a blog written about and for VT KnowledgeWorks?
If a tree falls in the woods and no one is there, does it make a sound? If exciting and worthwhile things happen in a small college town in southwestern Virginia and no one learns about them, do they really matter? If people publicize high-tech developments in traditional print media, will Xs, Ys, and Millennials ever get wind of them? If nobody links to a website, will it ever rise to the top of a Google search?
2) Why did you hire Anne Clelland to write it?
Luck, some wise person once said, is where preparation meets opportunity. VT KnowledgeWorks needed a blog and Anne walked in the door with a unique combination of knowledge, writing skills, and boundless enthusiasm. We were a tiny Market with a compelling need. She brought the Magic and Moxie along with her. It was an obvious match.
3) What has resulted from the blog?
So far everybody seems to be winning. VT KnowledgeWorks member companies are getting more electronic press and higher Google ratings. VT KnowledgeWorks itself is improving its brand. And Anne has launched a full scale commercial blogging enterprise with good early progress. Sometimes things just come together nicely.
I have tried to find words to express how moved I felt when I read this and how grateful I feel for Jim Flowers. The best I can do is say that from writing the blog on VT KnowledgeWorks by looking inside from without, I discovered an organization of such power and purpose and integrity that I didn't want to be out any more. I wanted to be in. Thank you, Jim Flowers, for accepting my application to become a member company of VT KnowledgeWorks.