The text of this post originally appeared on Handshake 2.0, a venture of Handshake Media, Inc. Handshake Media, Inc. and Attaain, Inc. are both member companies of business accelerator VT KnowledgeWorks.
Greetings, Blog Diva!
Using Attaain, Inc.’s AttaainCI web-based competitive intelligence software-as-a-service (SaaS), I noticed that your Handshake 2.0 pages use the same description meta tag on each page ("High-tech business news site") and do not have any keyword meta tags. For your perusal, here’s an AttaainCI Website Keywords by Page Report (.pdf) for Handshake 2.0.
You might put on the to-do list to give each page a unique, meaty description (since some search engines pull this as the excerpt in search listings), and also add some meaningful meta keywords related to each page as well. These are easy for your web person to integrate, and will help your search performance.
One other random thought (which you probably know already)… if you’re really interested in generating ad revenues from Google’s AdSense, you might consider sprinkling-in two more AdSense units someplace on your pages, since you are actually allowed a total of three in any combination of sizes/shapes per page (plus two of the "link units if you wanted them someplace, too). If you integrate additional ad units in-line with some of your nice content, you may get more click-through on the ads, as well.
Good luck with Handshake 2.0!
Daryl Scott, President
Information for this post was gathered using AttainCI, Attaain, Inc.‘s web-based competitive intelligence software-as-a-service (SaaS). The AttaainCI competitive intelligence system tracks key competitors, sales prospects, customers, potential partners, target markets, industry people and more.