Blog Diva and The Devil’s Advocate – 5

Blog Diva ( a.k.a. Anne Giles Clelland, writer of Inside VT KnowledgeWorks, the VT KnowledgeWorks blog) and The Devil’s Advocate continue their dialogue about value propositions.

The story so far:  Part 1Part 2Part 3Part 4

“The one reader or the many can come from our two sources of traffic,” Blog Diva said to The Devil’s Advocate.  “Subscribers and searchers.  The subscribers receive the blog posts via RSS feed or e-mail.  Our top source of traffic is from visitors directly using the URL.  The second source of traffic is Google.”

“Ah, Google,” The Devil’s Advocate mused.  “Back in the old days of Web 1.0, I tempted a lot of souls who tried to spam the search engines by hiding white text keywords on their Web site pages.  Something about search engine results brings out the gotta-have-it-at-any-cost-California-Gold-Rush syndrome in some people…”

“It doesn’t bring it out in me,” Blog Diva said.

“Come on,” said The Devil’s Advocate.  “Let’s figure out how Google analyzes and lists blogs and then trick ‘em!”

Blog Diva sat up very straight.

“Mr. Devil’s Advocate, I have a business relationship with Google.”

“Well excu-u-u-se me,” snorted The Devil’s Advocate.

“With regard to Google,” Blog Diva said, relaxing back in her chair peacefully, “I am both a customer and a provider.  I envision Google as a gourmet restaurant.  I feast on the search results it serves, but I don’t feel I have a right to know, or a need to know, the recipe of algorithms it uses to dress my Google salad.”

“Hot soup.  Much better than cold salad,” said The Devil’s Advocate.

“Either one," said Blog Diva.  "They’re both good.  As a blog writer, I’m a provider of ingredients that help produce the quality of Google’s salads, soups, main dishes–its product.  To Google’s gourmet restaurant, I’m like a lettuce vendor.  Since I love my Google salad–and so does, according to a May 2008 report from Nielson Online, 59% of all search engine users–my bests interests are literally and figuratively served by offering Google the best ‘lettuce leaves’ I can from my blog garden.

Some days the Google chefs may choose my long, leafy posts.  They’re a little tough to swallow–often prepared from highly technical press releases–but they’re reasonable garnishes.  Some days the chefs may choose a small, light post perhaps because it’s like packaged loose leaves–the work is already done.

What Google selects most often from my blog offerings are the posts in which I use personal stories as metaphors to explain high-tech ideas or to showcase high-tech companies and leaders.  I think what makes these blog posts main dish fare is that I prepare them from the heart.

You can see from this Google Analytics top content report that most visitors go straight to the home page, but after that, they visit the stories:
#3 –
My assessed strengths and how they relate to Web 2.0
#4 – Eye-popping information I gained from using AttaainCI competitive intelligence software
#5 – Insights I derived about wikis from contemplating my cat.

Some days the Google chefs pick all three types of blog posts.  Some days they pick none.  To the Google chefs, I defer."

Blog Diva added, "And here’s some blasphemy for you."

"Ooh, I love blasphemy," said The Devil’s Advocate.

"What if Google went away?  Google gone?  Blasphemy!  Anyway, according to The Futurist, July/August 2008 issue, online writing is all about the story.  In fact, The Futurist asserts, ‘Writers who are willing to view themselves as storytellers first and foremost, who are eager to incorporate new technology into the writing process, have a bright future.’  Blog Diva has a bright future, Mr. Devil’s Advocate."

“I like bright.  Fire bright," The Devil’s Advocate said.  "I still think we should try to trick Google."

“I don’t need to trick a search engine to achieve my goals.  My from-the-heart, ‘lettuce leaf’ blog garden story-posts produce organic results.”

“Blog parades, blog gardens,” said The Devil’s Advocate.  “If I could turn your metaphor-making to the dark side…Yep, you’ve convinced me.  I need to entice you away from VT KnowledgeWorks to write a business blog for Soul Irritation Enterprises, Inc.  I’m the CEO, you know."

To be continued…


Inside VT KnowledgeWorks seeks a Title Sponsor.  In addition to your company’s logo on the home page, each blog entry would feature YOUR NAME HERE with a text link, YOUR NAME HERE with Your Business Description or Tagline, and Your Logo.

Inside VT KnowledgeWorks is written by Anne Giles Clelland for business acceleration center VT KnowledgeWorks, located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  For information about becoming the blog’s Title Sponsor, please contact Anne, [email protected], or the director of VT KnowledgeWorks, Jim Flowers, [email protected].

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