Blog Diva and The Devil’s Advocate – 2

Blog Diva, a.k.a. Anne Giles Clelland, writer of Inside VT KnowledgeWorks, the VT KnowledgeWorks blog, and The Devil’s Advocate continue their dialogue about value propositions.  This is Part 2.  Part 1 is here

The Devil’s Advocate rolled his eyes.  "Have you never heard of a value proposition?"

"Oh, yes," said Blog Diva.  "It requires a bulleted list.

In exchange for sponsorship dollars, the patron, I mean Title Sponsor, of Inside VT KnowledgeWorks, the VT KnowledgeWorks blog, would receive this value:

  • A logo with a link to the Title Sponsor’s Web site on the blog’s home page, and on each blog entry, a company name with a text link, a company tagline, and a company logo
  • Association of the company with fine writing created by a former reporter and poet (who also took comedy lessons and did a little stand-up), particularly “musings,” “insight,” and “something funny” as recommended in the Wall Street Journal, 6/30/08 
  • Association of the company with informed, creative, engaging writing from a businessperson, educator, and counselor
  • Association of the company with positive writing (If Blog Diva doesn’t like it, she won’t write about it.)
  • Classic benefits of public relations initiatives such as good will, visibility, credibility, and branding
  • Some other little treasures Blog Diva will only discuss in person with a potential Title Sponsor."

"Naive amateur," The Devil’s Advocate scoffed.  "Those are non-quantifiable intangibles.  Another of my favorite lines from entrepreneurs:  ‘Can’t you see the inherent value in what I’m doing?’ Answer?  Duh…  No!"

"Mr. Devil’s Advocate,” Blog Diva said patiently.  "Inside VT KnowledgeWorks is the VT KnowledgeWorks blog.  VT KnowledgeWorks.  Thirty-seven early-stage companies are in acceleration mode, rocketing this area into a new universe of community and economic development!  Who would want to miss that ride?!  Who would miss a chance to support it, and receive thanks for doing so, by sponsoring the blog, a part of the fuel that’s igniting the launch?!"

"You know, Blog Diva, you’ve got a cute little flame-y thing going with that fiery idealism.  I don’t do creation, though.  I do cash.  Show me the money."

Blog Diva smiled.  “I’ll show you the money."

"I’m ready," said The Devil’s Advocate.

"Mr. Devil’s Advocate, I’ll be ready when you no longer creep into my dreams.  Although I was taught that polite people don’t talk about money, if you care to visit me at a civilized time tomorrow, we can sip sweetened iced tea and talk about value propositions and ROI.  Did you know "roi" is French for "king"?  That reminds me of queen…blog queen…"

The Devil’s Advocate shook his head.  "Un-be-lievable," he said, lifting his eyes heavenward, then stopping himself.  “I want hot tea," he muttered.  “Sour dreams, Blog Diva.”  He poofed away.

Unperturbed, Blog Diva dreamed contentedly of the Inside VT KnowledgeWorks blog parade.

Portaqua drove a float carrying its own portable water purification plant with attendants handing out cupfuls of purified water to the crowd. 

CEO Nanci Hardwick waved from a model of Schultz-Creehan’s Micro-Machining Center shaped from white rose petals.

TORC’s Marketing Manager, David Cutter, rode in the back seat of TORC’s autonomous ByWire XGV.  In the front seat was Blog Diva’s cat.

To be continued…


Inside VT KnowledgeWorks seeks a Title Sponsor.  In addition to your company’s logo on the home page, each blog entry would feature YOUR NAME HERE with a text link, YOUR NAME HERE with Your Business Description or Tagline, and Your Logo.

Inside VT KnowledgeWorks is written by Anne Giles Clelland for business acceleration center VT KnowledgeWorks, located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  For information about becoming the blog’s Title Sponsor, please contact Anne, [email protected], or the director of VT KnowledgeWorks, Jim Flowers, [email protected]

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