Blog Diva and The Devil’s Advocate – An Incandescent Dialogue about Value Propositions

Blog Diva, a.k.a. Anne Giles Clelland, writer of Inside VT KnowledgeWorks, the VT KnowledgeWorks blog, spent the last seven months since the blog’s launch happily creating a blog parade.

Each entry in the blog is a float of words featuring high-tech entrepreneurship and VT KnowledgeWorks member companies. 

Blog Diva dreamed of a Title Sponsor for the parade:

Inside VT KnowledgeWorks, the VT KnowledgeWorks Blog
Sponsored by YOUR NAME HERE

Into Blog Diva’s dream stole The Devil’s Advocate.  He threatened to rain on her blog parade.

"You want a Title Sponsor for your blog?  I’ll sponsor your blog for a pyrotechnic quantity of cash," The Devil’s Advocate hissed.  "But you have to sell me your soul.  And your blog.  Otherwise, big bad droplets will sizzle the streets!  Behold the hail!  Muhahaha!"

"Ask my husband," said Blog Diva.  "You can’t afford my wardrobe, much less my soul.  And the blog is already free."

"Free?!  You’re giving away what you want me to sponsor?  Where’s the ROI?  I want leads, conversions, customers, sales!  I’m like those angel (ha-ha!) investors you wrote about.  I want a 500% return on my investment.  If you wanted $50K in year one?  I would want $250K in year five!"

"Blog Diva considers herself a literary blog artist.  A sponsor of the blog would be a philanthropic, altruistic patron of the arts."

"Patron!" sputtered The Devil’s Advocate.  "All expenses, no returns!  You’re just like all the other entrepreneurs:  ‘Money because I’m me!’"

"’Money because I’m me’," said Blog Diva.  "I like that.”

To be continued…


Inside VT KnowledgeWorks seeks a Title Sponsor.  In addition to your company’s logo on the home page, each blog entry would feature YOUR NAME HERE with a text link, YOUR NAME HERE with Your Business Description or Tagline, and Your Logo.

Inside VT KnowledgeWorks is written by Anne Giles Clelland for business acceleration center VT KnowledgeWorks, located in the Virginia Tech Corporate Research Center in Blacksburg, Virginia.  For information about becoming the blog’s Title Sponsor, please contact Anne, [email protected], or the director of VT KnowledgeWorks, Jim Flowers, [email protected].

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