"It may well be that the most valuable quality in a businessperson today is fearless imagination."
This provocative quote is from Here It Is. Now, You Design It! by Geoff Colvin, from the 5/26/08 issue of Fortune. Colvin describes C.K. Prahald and M.S. Krishnan’s new book, The New Age of Innovation: Driving Co-created Value Through Global Networks. (Here is an interesting review of the book on Amazon.com.)
More quotes from the Fortune article:
"The buzzword you’ll be hearing and using more is ‘co-creation.’"
"Facebook isn’t a product or a service, but rather a platform on which users create their own unique experiences…The whole user experience is co-created."
"In co-creation the choices are infinite, and the company neither imagines nor delivers them all. Similarly if this sounds like Web 2.0, it sort of is, but it’s much bigger since it’s more than an Internet phenomenon."
"After all, we’re talking about the latest effects of the megatrend of our time: ubiquitous, ever cheaper infotech."