“Fearless Imagination”

"It may well be that the most valuable quality in a businessperson today is fearless imagination."

This provocative quote is from Here It Is. Now, You Design It! by Geoff Colvin, from the 5/26/08 issue of Fortune.  Colvin describes C.K. Prahald and M.S. Krishnan’s new book, The New Age of Innovation:  Driving Co-created Value Through Global Networks.  (Here is an interesting review of the book on Amazon.com.)

More quotes from the Fortune article:

"The buzzword you’ll be hearing and using more is ‘co-creation.’"

"Facebook isn’t a product or a service, but rather a platform on which users create their own unique experiences…The whole user experience is co-created."

"In co-creation the choices are infinite, and the company neither imagines nor delivers them all.  Similarly if this sounds like Web 2.0, it sort of is, but it’s much bigger since it’s more than an Internet phenomenon."

"After all, we’re talking about the latest effects of the megatrend of our time:  ubiquitous, ever cheaper infotech."

The first person I ever heard use the term "co-created"? Charles Lattimer, President of Cooperative Leadership Institute, co-creator of Legendary Teams, and a member of VT KnowledgeWorks.

Comments

  1. Alex Edelman says:

    Wikipedia is an example of co-creation, minus the business model part.

    I don't think Facebook is. Of course Facebook relies on its users for its usefulness, but characterizing it as an example of co-creation is like characterizing Sun Microsystems as a business based on co-creation because its MySQL database product is made useful only when the user puts in user-specific data, or in Web-2.0-speak, "leverages synergies to create a user-centric one-to-one database experience."

  2. Loved the "Web-2.0-speak."

    Working on a future post this morning that contains this line:

    "Could a wiki be defined as a strengths-based, co-created generation of an online compendium of information by those with an internal locus of control?"

    That may be a little "speak," too. That's close to the last line so a whole lot of exploration comes before that.

    But I seem to have been thinking along the same lines about wikis and co-creation.

    And I'm thinking about the psychology of the co-creator, the "who" of the co-creators. Who is a co-creator? What makes him or her co-create? Who is an effective co-creator?

    And am I, like Socrates, neither an Athenian nor a Greek, but a citizen of the world? Even the world of Web 2.0? Even at going-on-50?

Speak Your Mind

*