After reflecting upon contact from an entrepreneur from the past and Guy Kawaski’s "Advice to Entrepreneurs: Then and Now," I’ve found myself wondering, "What’s it all about, Alfie?"
In Rethinking Marketing: The Entrepreneurial Imperative, Minet Schindehutte, Michael H. Morris, and Leyland F. Pitt quote R. W. Smilor’s Entrepreneurship: Reflections on a subversive activity:
"[At its core, entrepreneurship is] a subversive activity. It upsets the status quo, disrupts accepted ways of doing things and alters traditional patterns of behavior. It is at heart a change process that undermines current market conditions by introducing something new or different in response to perceived needs. It is something chaotic, often unpredictable. Because of the dynamic nature of entrepreneurship and because of the entrepreneur’s ability to initiate change and create value…the concept of ‘creative destruction’ is an apt description of the process…The entrepreneur thus disrupts the economic status quo, and as a result creates market opportunities."
New furniture arrived last week, including a dining room table that seats ten. I’m imagining setting it with the Wedgwood china and Kirk silver my grandmother and I picked out for my hope chest at Buckingham Flippin in downtown Lynchburg when I was sixteen.
I’m imagining inviting ten "subversive" VT KnowledgeWorks entrepreneurs to dinner.
I’m thinking of "disrupts accepted ways of doing things" and "alters traditional patterns of behavior."
I’m thinking of "creative destruction."
My mother told me over dinner at Backstreet’s last week (The topic? What else? Entrepreneurship.), that she learned in high school the fundamentals of economics were "land, labor, capital, and entrepreneurship."
According to my paperback American Heritage Dictionary, an entrepreneur is "a person who organizes, operates, and assumes the risk for a business venture."
A venture is "an undertaking that is dangerous or of uncertain outcome," or "something, such as money, at hazard in a risky enterprise."
I don’t know if I’ve gotten any closer to answering with regard to entrepreneurship, "What’s it all about?" but I predict the reward of an entrepreneurial dinner party would be the "creative value" of its conversation. I’m wondering if the risk might be that, in the midst of the "dynamic" discourse, some of the china might get broken.