Only if we lived within each other’s minds and hearts, moment to moment, could we ever fully know each other.

Since we cannot yet do that–although I continue to daydream about the possibilities of nanotechnology–we have to count on each other’s communications through words and movements.  Although most of us discover through meandering, lengthy, rough-draft talking what we think and feel and know, we hardly have time to return e-mails and phone calls.

We want to be heard yet we have little time to listen.

We ask each other to get to the point.

Nanci Hardwick, CEO of Schultz-Creehan Holdings, Inc., a member company of VT KnowledgeWorks, was mentioned in this blog post.  She knows of the TED conferences where speakers are "challenged to give the talk of their lives (in 18 minutes)."

In his comment on that post, Jeremy Hart mentioned the elevator pitch and offered links to this written description and this YouTube video.

When I talked with idea-rich CEO of Agent Computer, Joshua Eckstein, also a member company of VT KnowledgeWorks, and pressed him for an elevator pitch, I got this amazing response:  "We make a futurist interface that uses exactly zip of existing metaphors for data manipulation or organization."

A friend sent me this link to NPR which describes the online magazine Smith asking readers to write memoirs–in 6 words.

A synthesis came to me of how to join all these oh-so-brief ways to convey what is most important to us.

Could you write a pitch for your company or organization in six words?

Company:  Anne Giles Clelland
Web site: 
Six-word pitch:  Blogs to connect heart, mind, biz.

Organization:  VT KnowledgeWorks
Web site: 
Six-word pitch:  Launching from core idea to corporation.

If you want to give a six-word pitch a try, feel free to post your pitch in the comment section, or e-mail me at [email protected] and I’ll consider posting it in the blog.

Great news added at 10:17 AM EST:  Virginia Tech alum and entrepreneur Fahad Hassan is featured on the front page of the business section of today’s (3/3/08) Washington Post!


  1. I took my elevator speech from my free Internet book "Rural System? Just Dreaming"

    "Hi. How' ya doin'? What are you up to these days?"

    "I'm trying to start a for-profit corporation called Rural System. It unifies about 70 small rural- and natural-resource-related businesses. It manages land and water, and provides services, products, and other benefits. It offers new employment and a community tax base. It's a system using computers and the Internet in the business end of the work, and with their big payoffs being from planning, decision-making, and in gaining efficiencies from using our computer maps and satellite data. It provides comprehensive services for using and developing land for sustained annual profits for the long run. I'm planning it for a worldwide franchise to meet growing environmental and human needs."

    "Keep on dreaming! I get off at this floor."

    Then I tried your 6-word pitch. It hurt but I got:
    "Profitable future rural life quality"

    It's about as meaningful as a poorly written newspaper headline.

    Society with such an attention span deserves little more. Next they will ask for the 1-word pitch. I've heard it already…


  2. Anne Clelland says:

    Thank you for your excellent, sassy post with a great last line.

    Like the Lorax, I speak for the trees. I have done a lot of listening in my time. Coleridge described poetry as "the best words in the best order." A sonnet only gives the poet 14 lines in which to express profound truth. Just 'cause it's short doesn't mean it's weak.

    I was once asked this question: "If you could have one word tattooed on your body, what word would it be?"

    I was moved to tears when I discovered my answer. I felt similarly moved when I heard the answers of others.

    One word can do.

    But if "Duh" is the word, that's not too good.

  3. Agent: Change the interface, everything else follows.

  4. My six-word pitch:

    * A streamlined real estate experience.

    DUH! 🙂

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