Web 2.0 = Send Stuff?

Attention, Bloggers:  For small businesses that can’t afford a lot of marketing, the blogosphere offers a cheaper alternative from The Wall Street Journal, 3/17/08:

"…businesses should at least be sure to send their product to bloggers whenever possible, rather than simply sending a press release that describes the product, online-marketing experts say."

From Fortune, 3/25/08, Meet the Wizard of Web 2.0: When TechCrunch’s Michael Arrington talks – and he talks a lot – Silicon Valley listens:

"A positive mention on TechCrunch doesn’t necessarily assure a company’s success, but it sure helps. TechCrunch today tops the lists of the most influential – and linked-to – tech blogs, and courting Arlington has become an integral part of the launch cycle."

And from one of four 3/23/08 posts on Michael Arrington’s TechCrunch, 2,433 Unread E-mails is an Opportunity for an Entrepreneur, which had, as of this writing, 192 comments:

"How do I deal with email now? I scan the from and subject fields for high payoff messages. People I know who don’t waste my time, or who I have a genuine friendship with. Or descriptive subject lines that help me understand that I should allot a minute or more of my life to opening it and reading it…"

"The long term answer to all of this isn’t that people need to try harder to respond to communication requests. The long term answer is that someone needs to create a new technology that allows us to enjoy our life but not miss important messages. If I knew what that solution was, I’d quit this blog and go do it. Someone out there, though, has the beginning of an idea on how we can better manage our electronic communications. And he or she may someday turn that into a product and save us."

"If you are the person with the idea to save us all, send me an email and tell me all about it. Actually, strike that. Drop by my house and tell me all about it. I don’t want your message to get lost in my inbox."

What was first on that list of 192 comments?  A pitch:  "Good point.  I just sent you one."

Instead of e-mail, maybe the commenter should have sent stuff.

Maybe we can send Michael Arrington a sampler of stuff from VT KnowledgeWorks companies like a Bagua of potable water from Portaqua or a gift certificate for a ride in the TORC car.

I’ll include a Blacksburg is for Entrepreneurs t-shirt.


  1. Interesting quote from Social Media Requires Time, Not Money:

    "If your company wants to be successful in using social media, then here's what you need to do; Use these tools in the same way your customers do, and for the same reasons.

    Don't have a firm or consultant set up a blog or Twitter account for you so you can broadcast. Take the time to invest in learning how your customers are using these tools, and more importantly, why. Spend time getting to know your customers and interacting with them.

    Social media requires a long-term commitment. You can't "buy" credibility in this space, you have to be here for the long-haul. Leave your wallet at the door, and invest the time it will take to build the connections to your customers. Take the time to give a damn about getting to know these people, and letting them get to know you."

    Thought-provoking discussion follows the post.


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