If I want to help the entrepreneurs at VT KnowledgeWorks succeed, of all the possible ways I could assist them, why would I choose to write a blog?
Because of how blogs work. Here’s Example One:
Jeremy Hart left a comment on 12/10/07 on the first Inside VTKW blog entry. Not recognizing him, I clicked on his name beneath the comment. It took me to his NRV Living blog. I read several entries and realized I had met him briefly a year or so ago at a social-business dinner. I found myself relating both personally and professionally to his blog entries. I posted a follow-up comment on the Inside VTKW blog.
In mid-January, the family member sent me a "Did you see this?" e-mail with a link to this entry in Jeremy’s blog. While several people have volunteered to help, he was the very first person to declare he would be a participant in the New River Valley Triathlon.
As part of my due diligence procedure for evaluating blogs as credible sources (more on that in other entries), I right-clicked his blog page, selected View Source, Notepad opened, and I scanned the HTML code for the name of his blog software. TypePad. The same software I use. Mostly user-friendly, but not always. I e-mailed him and asked if I could treat him to a meal in exchange for a few answers about TypePad. He e-mailed me a yes.
A one-to-many communication via blog entries ended up in a one-to-one, face-to-face meeting.
That’s why I write a blog about VT KnowledgeWorks. Because that’s the way blogs work.
Example Two coming soon.
[Added later: Here’s Example Two.]