How Blogs Work – Example Two

After making posts to two different blogs in the morning, Inside VT KnowledgeWorks, and the New River Valley Triathlon, both in support of my passion–local community and economic development–I left to do work on that passion directly in the field.

I knew the blog entries were doing the same work in a different way. Instead of connecting one-to-one as I was, the blog entries were working one-to-many, at the convenience of the blogs’ readers.

When the readers were ready, the blogs would appear.

While I was out working in person, my blogs had my back.

That’s how blogs work.

[How Blogs Work – Example One is here. Example Three coming soon.]


  1. I have to agree with Anne on her view of blogs- they are a great way for people to find out about other businesses or organizations and really feel like they are getting the "inside scoop" without having a one-to-one relationship. Blogs connect people with common interests and different points of view…and are guaranteed to be an entertaining read! What an excellent way to network…

  2. Anne Clelland says:

    Beautifully put, Traci, and thank you for posting a comment.

    And you and I met at a Montgomery County Chamber of Commerce function. I wonder if you would have noticed the blog or written to me if we hadn't met. I'm wondering if really strong business relationships might be built both person-to-blog and person-to-person.

    Here's a quote from a blog by Ben Martin, sent to me by Jeremy Hart:

    "Furthermore, while the bulk of the conversation in social media happens on the web, it isn't all web-based: If you write a blog but don't email other bloggers directly, talk to them on the phone and break bread with them, what you have is antisocial media. It sounds trite, but given its namesake, I would assert that social media is about relationships."

    Ben Martin's blog entry:

    Jeremy Hart's blog:

  3. Thanks for the link. Blogs work! And now I get to blog for work. Who knew? If someone told me when I was in college that I'd be a web publisher and do it for pay, I would have laughed out loud.

  4. Anne Clelland says:

    Thanks for the comment, Ben.

    I also listed your Seven Simple Tips for New Bloggers


    You mentioned in your comment that you are making money blogging.

    The guy described in this Entrepreneur article, John Chow, does, too:

    In the print version of this editorial from the Wall Street Journal, The Coming Ad Revolution, 2/11/08

    the article is printed around this: "Google and Microsoft are so yesterday."

    Dyson writes, "This does not mean that traditional online advertising will go away, just that it will become less effective," and "This market will get more competitive, and users will be barraged by ads to which they will pay less and less attention."

    Ben, are you open to sharing how you make money blogging? Do you use "traditional online advertising"? Does your business model include Dyson's contention that "The new value creators are companies–like Facebook and Dopplr [in which Dyson discloses she plans to become an investor]–that know how to build and support online communities"?

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