Last night, I dreamed of blogs.
With 100 million blogs already online, according to a February 2008 article in Inc., apparently even the unconscious is fair game for posting space.
Prior to sleeping, I envisioned the entrepreneurs heading on February 20, 2008 to Mountain Lake for Concept Camp, a program offered by high-tech start-up incubator VT KnowledgeWorks. (The February Concept Camp session is almost full. If you want to attend in February, contact Lindsey Eversole ([email protected]) ASAP. Otherwise, you’ll have to wait until the next session in June.)
Who will be at Concept Camp? Anyone–of any age, from any place–considering the launch of a technology-based business.
Entrepreneurs will consider Geoffrey Moore’s idea in Crossing the Chasm, that the classic, smooth, bell-shaped curve depicting the adoption of a product isn’t so smooth for creators of technology products and services. Moore shows the left foot of the curve separated from its right-hand body, resulting in a chasm separating the early adopters from the early majority.
I envision that chasm as a canyon, white water rapids of risk churning below. I envision myself as a high-tech investor, partner, vendor, or customer planted on my side of the canyon where everything is as it always has been. I look across the chasm and catch glimpses of entrepreneurs’ inventions. They’re beyond my wildest dreams.
Why don’t I leap? Fear.
What do I fear? Being wrong.
If I’m wrong, I fall. I lose my standing–financial, social, and personal.
So risky. To take a leap, to ease my aversion to risk, I need reasons to trust entrepreneurs.
Wait? What do I see on the other side? Entrepreneurs in Indiana Jones hats. Some are holding rope bridges. A few look me straight in the eye and toss bridges to me. I catch the the bridges and attach them to my safe side of the canyon.
Whose bridge do I choose?
I trust the entrepreneurs who threw me bridges more than the ones who did not. I am more connected to the entrepreneurs who reached out to me than to those who did not.
A blog entry, like this one, reaches out.