Creation vs. Creativity

In a previous post, I quoted Rethinking Marketing: The Entrepreneurial Imperative by Minet Schindehutte, Michael H. Morris, and Leyland F. Pitt They write:

"The entrepreneur is an action initiator who thinks in action.  Thus, entrepreneurship is something people do–it emphasizes an approach that puts action (creation) first, not thinking (creativity)."

After the rich experience on 02-19-08 of talking with Joshua Eckstein, CEO  of Agent Computer, maker of Inco, I wonder about separating creation and creativity.

Eckstein has amazingly creative ideas, which I will write about in future posts, but he already has a creation–a product–Inco, a dashboard and administration tool for Mac OS X and Mac OS X Server 10.4 and 10.5. Inco was featured on TUAW, The Unofficial Apple Weblog.

Didn’t his creativity envision Inco before he created it?

Maybe it’s the "not" in the "not thinking" Schindehutte et al. definition that concerns me. I treasure my own creativity and see it interwoven with my creations. I often lie in bed each morning as I awake, open to an opening line for whatever I’m currently writing. I got the line for the first piece on Eckstein this morning. Wait ’til you see what he’s up to.

I’ve written the line down. Creation or creativity?


  1. I like this point. There's a lot said about how anyone can have an idea in business, but execution regardless of the idea is what's rare and valued and precious — which is partly true to be sure, but how many truly bold actions do you get without bold visions?

  2. Anne Clelland says:

    I've heard the difference between people who think they should write a book about their stories and writers is that writers write.

    It's one of the reasons I really appreciate VT KnowledgeWorks. The entrepreneurs are screened. I wrote earlier in the blog that I had Internet fever during the dot-com boom and am embarrassed to say I wrote a lot of business plans and marketing text in exchange for "stock options." Ha! Lots of ideas, no execution.

    I like your term, "bold." Something about it implies action and execution.

    Thanks for writing.

  3. Alex Edelman says:

    That's an incredibly nifty piece of software. If I was running the server version of Mac OS, I'd be using it.

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