I invited my parents over for lunch yesterday. As I heated chicken and rice soup and broiled cheese toast–which I knew they loved because I had learned to love it at their table–I said, "Dad, read the middle of page 13 aloud."
I was referring to Larry Weber’s Marketing to the Social Web: How Digital Customer Communities Build Your Business. (Here’s an interesting link about the presence or absence of Weber’s blog).
My dad read, "Web 4.0, which is right around the corner, will feature rich media (full of video, sound, even touch) and broadband, with high definition making the Web more emotive. How does that work? Consider the growing popularity of video conferencing. For instance, at a Halo center, where the next generation of video-conferencing technology is in place, participants see three-dimensional, full-size, video conferencing; it’s almost as if the people are in the same room and sharing the same experience. That is an example of rich media in action. The emotive element will include both personal and business sensations, the idea that the experiences offer not only emotions–joy, curiosity, disgust, happiness–but also, on the business side, sensations of satisfaction and fulfillment."
I said, "What does that remind you of?"
In unison, my father and mother said, "The Didactron."